Calculate your sponsored post rate
Enter the median views on your last 20 organic posts and the rate per thousand views you want to work for. The calculator gives your floor for the deal, and the same post at the $40 and $50 CPM most technical creators price at.
Your floor for the deal
Price usage rights, exclusivity and running ads from your handle on top of this. They are separate from the post.
Enter numbers only, like 40,000 or 40k.
The $40 to $50 range is what founders, engineers and technical creators on X usually price at. Nothing you enter leaves this page.
How to price a sponsored post on X
Median views, in thousands, times the rate per thousand views you will work for. A creator whose posts typically do 40,000 views, pricing at a $45 CPM, has a floor of 40 × $45 = $1,800 a post.
Use the median, the middle of your last 20 posts, rather than the average. One viral post drags an average up, and a buyer who checks will price you on the middle anyway.
The rate per thousand is yours to set. Founders, engineers and technical creators on X usually price at $40 to $50 per thousand views, above a paid social CPM, because the reader chose to follow the person posting. What to charge for a sponsored post covers how buyers build their side of the number.
What X creators charge by follower count
| Followers on X | Typical rate per post |
|---|---|
| 10K to 50K | $250 to $5,000 |
| 50K to 250K | $500 to $5,000+ |
| 250K and up | $2,000 to $10,000+ |
The ranges are wide because follower count is a weak proxy. A 40,000-follower account with a live, specialised audience routinely prices above a 400,000-follower account with a flat one. B2B creator rates has the buyer's view of the same tiers.
What moves a rate above the floor?
- Category fit. A product squarely in what your audience follows you for is worth more to the buyer.
- Scarcity. Fewer credible accounts in your niche means more leverage in the negotiation.
- Writing it well. Turning a technical brief into a post that reads like you, on time, is rare.
- A launch track record. Numbers from launches you carried move you into a different conversation.
What to price on top
The floor is for one post and nothing else. Usage rights, category exclusivity, running ads from your handle and how long the post stays up are separate, and each one has a price. What to agree before you post covers each term.
Every paid post carries X's paid partnership label. The paid partnership guide shows how to add it.
Questions people ask
How much should I charge for a sponsored post on X?
Start from your median views in thousands times a rate per thousand views. Technical creators on X usually price at $40 to $50 per thousand, so 40,000 median views puts a post at $1,600 to $2,000.
Should I price on followers or on views?
On views. Buyers model spend as a cost per thousand people reached, and your median views say that directly. Followers only hint at it.
What CPM do X creators charge?
Founders, engineers and technical creators usually price at $40 to $50 per thousand views. Specialised audiences that are hard to reach any other way price higher.
Does a launch post cost more than a regular sponsored post?
Often. A launch has a fixed time window and needs you posting on the day, in the hour, and answering replies, which is worth more than a post that can go out any week.