How Rockstar Games launched on X
63M views, ranked 8 of the 1981 launches we track. It reached a very large number of people who did not save it, which is the pattern across almost every launch at this size.
0:25
Grand Theft Auto VI: An Extended Look premieres on @netflix Thursday, August 27 at 3 p.m. ET.
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Product news the same kind of announcement | 769 | 805K | 78.2x | 5 |
| over 100K followers accounts of a similar size | 611 | 1.4M | 45.3x | 7 |
| Every launch all of them, for scale | 1981 | 688K | 91.5x | 8 |
What this launch shows
The post went out from an account with 23.7M followers. It was seen 2.7 times over. The median for over 100K followers is 2.4 times, and this sits near it.
It ranks 7 of 611 launches from accounts that size. Against every launch in the directory it sits at 91.5 times the median of 688K views.
Reposts led, 37K at 5.9 per 10,000 views against a median of 2.5. A repost is an endorsement without a comment, and a launch with an unusual repost rate was being passed along on purpose.
Bookmarks: 23K. Replies: 17K. One bookmark for every 12.3 likes is a low ratio for a launch, and reads as entertainment more than intent.
It starts “Grand Theft Auto VI: An Extended Look premieres on @netflix Thursday, August 27 at 3 p.m”. It carries a 25-second video against a directory median of 65 seconds. Videos under 30 seconds have a median of 850K views in the directory.
The copy runs 19 words, shorter than a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Thursday. Launches posted on a Thursday have a median of 724K views in the directory, and Friday is the strongest day at 880K.
Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size. Every launch we track in Consumer AI is on that vertical's directory page.
Questions about this launch
When did Rockstar Games launch?
Rockstar Games posted the launch on X on 6 August 2026.
How many views did the Rockstar Games launch post get?
62,966,073 views at the last read, ranked 8 of the 1981 AI launches Doomers tracks, 3 times the account's following.
Who posted the Rockstar Games launch?
@RockstarGames, which has 23.7M followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.