How Pump.fun launched Custom Pairs on X

943K views, ranked 822 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.

Posted 2026-09-09 by @Pumpfun · engagement read 2026-10-06

Pump.fun launch post on X0:28
Pump.fun
Pump.fun
@Pumpfun · 725K followers
Open on X →

Introducing Custom Pairs Launch Pumpfun tokens paired with tokenized stocks, majors & more on Solana. Launch with more variety, deeper liquidity & lower fees than anywhere else.

3K likes319 reposts 1K replies431 quotes 350 bookmarks
943K
Views
1x the median launch
#822
Of the launches we track
out of 1981
1x
Its own following
725K followers
3.7
Saves per 10K views
0.3x the median rate

How it compares

A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.

Compared withLaunchesMedian viewsThis oneRank
Product release
the same kind of announcement
954692K1.4x396
over 100K followers
accounts of a similar size
6111.4M0.7x376
Every launch
all of them, for scale
1981688K1.4x822

What this launch shows

Pump.fun posted this from an account with 725K followers and reached 1.3 times that many people. Accounts of that size usually reach 2.4 times their following.

This one did not get far past the people who already followed it. It ranks 376 of 611 launches from accounts that size. Against every launch in the directory it sits at 1.4 times the median of 688K views.

Replies led. 1K of them, 12 per 10,000 views against a median of 2.3. The post started a conversation, and the ranking model pays for conversation with reach in the hours after.

Bookmarks came in at 350, reposts at 319. One bookmark for every 9.2 likes is a low ratio for a launch, and reads as entertainment more than intent.

The post opens with “Introducing Custom Pairs”, the same first word as 25% of launches in the directory. It carries a 28-second video against a directory median of 65 seconds.

Videos under 30 seconds have a median of 850K views in the directory. The copy runs 28 words, about the usual length for a launch post here, where the median is 41.

The body carries a link, so the post had somewhere to send the reader and paid a little reach for it. It went out on a Wednesday. Launches posted on a Wednesday have a median of 721K views in the directory, and Friday is the strongest day at 880K.

Giving people something to reply to covers this: the conversation is what carried this one. For the next one, read X analytics explained: what each of these numbers means, with benchmarks by account size.

Questions about this launch

When did Pump.fun launch Custom Pairs?

Pump.fun posted the launch on X on 9 September 2026.

How many views did the Custom Pairs launch post get?

942,549 views at the last read, ranked 822 of the 1981 AI launches Doomers tracks, 1 times the account's following.

Who posted the Custom Pairs launch?

@Pumpfun, which has 725K followers.

Planning something like this?

We run launches on X for AI companies, with creators who already hold the audience you want reaching.