How Heidi announced its Series C on X
65K views, ranked 1657 of the 1981 launches we track. Reach and saves both sit close to where the rest of this list sits.
2:51
Today, Heidi (@tryheidi) is announcing US$340M in new funding: a US$100M Series C led by our very first believer, @blackbirdvc, alongside @phxcrt, @p72vc and @HeadlineVC and a US$240M growth investment from @generalcatalyst's Customer Value Fund. The round values Heidi at
How it compares
A launch means nothing against no one. These are the launches it is actually comparable to, and where this one sits among them.
| Compared with | Launches | Median views | This one | Rank |
|---|---|---|---|---|
| Funding announcement the same kind of announcement | 247 | 419K | 0.2x | 205 |
| under 5K followers accounts of a similar size | 627 | 227K | 0.3x | 440 |
| Every launch all of them, for scale | 1981 | 688K | 0.1x | 1657 |
What this launch shows
The post went out from an account with 1K followers. It was seen 55.5 times over. For under 5K followers the usual multiple is 161.4, so the ranking model showed this to fewer strangers than it shows most launches.
It ranks 440 of 627 launches from accounts that size. Against every launch in the directory it is below the median of 688K views, at rank 1657 of 1981.
Replies led. 38 of them, 5.8 per 10,000 views against a median of 2.3.
The post started a conversation, and the ranking model pays for conversation with reach in the hours after. Bookmarks came in at 103, reposts at 25.
It starts “Today, Heidi (@tryheidi) is announcing US$340M in new funding: a US$100M Series C led by our very first…”, a first-person opening that the founder-account launches in the directory use most.
It carries a 2:51 video against a directory median of 65 seconds. Videos over 90 seconds have a median of 651K views in the directory.
The copy runs 41 words, about the usual length for a launch post here, where the median is 41. There is a link in the body, which costs a post some reach and buys it a place to send people.
It went out on a Tuesday. Launches posted on a Tuesday have a median of 651K views in the directory, and Friday is the strongest day at 880K.
How to announce a funding round covers this: the round is the news and the post has to turn it into customers and hires. For the next one, read launching a product on X from a small account: an account with 1K followers has to earn every view from outside its own following.
Giving people something to reply to is the guide for it: the conversation is what carried this one. Every launch we track in Healthtech AI is on that vertical's directory page.
Questions about this launch
When did Heidi launch?
Heidi posted the launch on X on 22 September 2026.
How many views did the Heidi launch post get?
65,047 views at the last read, ranked 1657 of the 1981 AI launches Doomers tracks, 55 times the account's following.
Who posted the Heidi launch?
@TomkeyKong, which has 1K followers.
Planning something like this?
We run launches on X for AI companies, with creators who already hold the audience you want reaching.