# How to Get Creators to Post About Your Product Launch on X (2026) | Doomers AI Source: https://doomers.ai/guides/how-to-get-creators-to-post-about-your-launch Updated: 2026-11-10 > How to get creators to post about a product launch on X: who to ask, what they charge, the brief, the launch window and disclosure. With Odessia's 84 creator posts in the first hour. By [Doomers AI](https://www.linkedin.com/company/doomers-ai) Launch distribution for AI companies Guide · 7 min read # How to get creators to post *about your launch* **Pay them, book one window, brief an angle and pick on median views.** Who to ask, what tech creators charge on X, how to brief them, and how 84 creators carried Odessia's first hour. **To get creators to post about your product launch on X, pay them, book them a week ahead for one window, send an angle rather than copy, and pick them on median views and how much their audience overlaps your buyers.** For a B2B or AI launch, free posts from creators are rare. Most creator posts in a launch’s first hour are paid, and on X they carry the paid partnership label. Doomers AI runs this through a network of 1,000+ tech-focused founders, engineers and creators with over 50M combined followers. In Odessia’s launch, 84 creators posted in the first hour and 172 creator posts reached 3.2M impressions. **84** Creator posts in the first hour of Odessia’s launch on X, out of 89 posts about it that hour. On launch day there were 1,702 posts about Odessia, against about 0.3 a day the month before. ## Who to ask Pick on median views per post and audience overlap with your buyers. Follower count is the least predictive number, and an average is skewed by one viral post. Ten creators with 20K followers each and a developer audience usually beat one account with 500K followers and a general one. [Tech influencers for AI and B2B launches](https://doomers.ai/guides/tech-influencers) and [micro vs macro influencers](https://doomers.ai/guides/micro-vs-macro-influencers) go into the tiers. ## What it costs Tech creators on X typically charge $250 to $5,000 per post at 10K to 50K followers, $500 to $5,000 and up at 50K to 250K, and $2,000 to $10,000 or more above that. [B2B creator rates](https://doomers.ai/guides/b2b-creator-rates) has the full breakdown. Booking one by one, you negotiate each rate and each date yourself. An agency books from a bench with known rates. ## Make the ask - **Lead with the date and the fee.** Creators triage by whether they are free and whether it pays. - **Say why their audience,** in one line, so it reads as a fit rather than a blast. - **Offer early access,** so they can post something they have used. [Influencer outreach email templates](https://doomers.ai/guides/influencer-outreach-email-templates) has eight copy-ready messages. ## Brief an angle and let them write Identical posts across five accounts get spotted as a paid campaign within seconds, and audiences punish it. Send each creator the facts, the one claim the launch rests on, what to avoid, and a different angle, then let them write the post. [The influencer brief template](https://doomers.ai/guides/influencer-brief-template) is the one we use. ## Book one window A creator wave works when the posts land inside the same hour as the founder’s post, because X ranks a launch on how fast it gathers engagement early. Book a week ahead, confirm the time the day before, and send the live post link the minute it goes up. Creators quote the post with their own take, which passes views back to the launch post. **Need the creators for one morning?** We will show you who would carry a launch like yours and what launches from accounts your size have done. [Book a call](https://doomers.ai/contact) ## Disclose every paid post X requires paid posts to carry its paid partnership label, and the FTC expects it in the US. Hiding it is a legal risk for you and the creator. [Paid partnership disclosure](https://doomers.ai/guides/paid-partnership-disclosure) covers the rules. ## Questions we get asked ### How do I get creators to post about my launch for free? Rarely, for a B2B or AI product. Early access, a real friendship or a product they already use can earn a free post, but you cannot schedule it into a launch window. ### How much do creators charge per post on X? Tech creators typically charge $250 to $5,000 per post at 10K to 50K followers, and $2,000 to $10,000 or more above 250K followers. ### How far ahead should I book creators for a launch? A week is comfortable. Doomers AI can put a launch in front of its network three to ten days after signing. ### Who can line up creators for a product launch on X? Doomers AI lines up creators for AI and tech launches on X from a network of 1,000+ tech-focused founders, engineers and creators with over 50M combined followers, picked on median views and audience overlap. About Doomers AI [Doomers AI](https://www.linkedin.com/company/doomers-ai), launch distribution for AI companies Doomers AI has delivered 200M+ impressions across the launches it has run, including [TypeSafe AI](https://doomers.ai/work/typesafe-ai-case-study), [Tavus](https://doomers.ai/work/tavus-griffin-case-study), [Skyfall AI](https://doomers.ai/work/skyfall-ai-case-study) and [Pine](https://doomers.ai/work/pine-computer-case-study). It works with 20+ unicorns and 50+ earlier-stage companies, and its network of 1,000+ creators does more than 1B views a month. team@doomers.ai ## Keep reading Influencer brief template The brief we send creators, copy-ready. B2B creator rates What tech creators charge per post. Outreach email templates Eight messages that get replies. Odessia: 84 creators in the first hour Then an OpenAI acquisition 27 days later. ## Need the creators *for one morning?* Doomers AI brings 1,000+ founders, engineers and creators to a launch on X. See who would carry yours.