We ENGINEER the X algorithm to put your launch on every operator's feed.
Your buyers pay to block ads. The only way into their feed is the creators they already follow. We brief them to make your launch trend.
1B+ views per month across our creator network
Launches we have run for billion-dollar AI companies
and many others
Our clients are backed by
Case Studies
Our launches hit #1 on trending.
Client launches have delivered 200M+ combined impressions.
Proof
Five launches. Five different buyers.
A lab out of stealth like TypeSafe AI. A consumer platform like Higgsfield. A regulated first like Nolla Health. A frontier model from 340 followers like Skyfall AI. A $550M round from 1,000 followers like Wonderful. Every launch is built for the buyer it needs to reach. 200M+ views delivered across client launches.
Case Study · AI Lab
Two years in stealth. $100M in revenue in seven days.
Diogo Almeida co-invented ChatGPT, then spent two years in stealth building Jev. On launch morning his account had 1,500 followers. We ran the launch strategy and seeded the announcement to 80 to 100 engineers, founders and creators. 150,000 signups in 24 hours. $100M in revenue in seven days, per Sequoia. More views than Claude Fable 5.1. The largest launch we have run.
Case Study · Consumer
We have run Higgsfield’s product drops through our network.
Higgsfield went from launch to a $5 billion valuation in about 15 months. From March through June we drove 40M views across their product releases on our top-tier creator network. Every post briefed with custom angles, shipped inside the same algorithmic window, tracked at the creator level.
Case Study · Regulated
The first AI prescription in the US. From 2,300 followers.
Nolla Health became the first organisation in the US to have an AI issue a prescription. Founder Luis Wenus announced it from an account of about 2,300 followers. We put the regulatory first in front of the clinicians, founders and investors who needed to see it, and the post passed OpenAI’s own healthcare model launch, which went out to 5.4 million followers.
Case Study · Deep Tech
He sold his last company to Microsoft. Then he out-launched it.
340 followers against Satya Nadella’s 9.7 million. SKY-001 did twice the views of Microsoft’s model launch that month, earned an X news story in 26 minutes, and took Sam from 340 to 10,000 followers in a day.
Case Study · Funding Round
A $5 billion company. 1,000 followers. A $550M round.
Wonderful raised a $550M Series C at a $5 billion valuation, led by Insight Partners with Salesforce joining. The account announcing it had about a thousand followers. We put the round in front of the founders, operators and investors who follow who is raising, and it reached 1.29 million people, almost all of them through other accounts sharing it.
What We Do
The full launch stack.
Story, creators, film, distribution. Start with one drop. Scale to a network you own.
Narrative Design
The angle decides the launch.
We build the story your campaign runs on and pressure-test the first line on people who've never heard of you. If it doesn't land in one read, we rewrite it.
Launch Campaigns
One moment, every operator's feed.
A creator drop built around your biggest moment. Custom angles per creator, one algorithmic window, tracked at the creator level.
Always-On Amplification
Stay in the conversation between launches.
A monthly cadence of briefed creator posts after your launch, with reactive posts when the timeline opens a lane. Most clients move here after their first drop, because mindshare compounds between launches.
Founder Amplification
Followers attach to a face before a logo.
We clip and distribute founder content across the network: podcast moments, takes, vision.
Each clip is briefed to the creator carrying it and runs as evergreen content between launches. You keep the account and the voice. We handle the distribution.
Creator Network Build
Own the channel, not the moment.
We stand up a creator bench that belongs to your company, usually after a launch, so each drop lands on an audience the last one warmed.
Launch Films
The video that anchors the drop.
Concept, script, edit, motion, delivered through production partners we've vetted and trialled on real launches. The hero asset the whole launch orbits, built to stop the scroll before a single creator posts it.
Multi-Platform Distribution
X first. Then LinkedIn, Instagram, TikTok.
The same amplification, run across the platforms where the rest of your buyers spend their time.
The Playbook
Virality is a system, not a campaign.
Every drop runs through the same six stages. You see who's posting, when, and why before anything goes live.
We surface the creators in our network whose audience overlaps with your ICP. You get a shortlist before anything goes live, so you see the type of founders, engineers and creators carrying the launch.
Each creator gets a custom brief. Different hooks, framing, and formats. No copy-paste.
Creators write their own copy from our brief, and every paid post carries X's paid partnership label.
Creators post inside the same 4-hour window, some across 8-12. Quote posts with a take and replies build engagement velocity inside that window.
Live management across creators and GTM. New angles pushed mid-cycle when the algorithm signals open lanes.
Day two, the launch becomes a content flywheel that keeps producing. Clips, quote posts, and follow-up angles keep it moving.
Post-launch report within 48-72 hours. Impressions, engagements, top creators, conversion attribution where we can pull it.
The Arc
Where a launch goes after launch day.
Most engagements start with a one-off launch, and around 80% turn into 6-12 month partnerships. The launch proves the network. The system compounds it.
A product release, a funding round, coming out of stealth, or a feature big enough to carry its own moment.
A one-off scope with no long-term lock-in. You see how we operate and which creators fit your ICP. Most clients start here.
Read moreA bench sourced, vetted and briefed for your category. The founder channel warms up, the cadence becomes something you can run against, and one launch turns into a repeatable motion.
Read moreEach drop lands on an audience the last one warmed, so the baseline climbs instead of resetting. The bench knows your product well enough to write about it without a briefing call.
Read moreOur Thesis
Your buyers are unreachable through ads.
The AI buyer lives on X and pays for Premium specifically to block promoted posts. The only way into their feed is organic.
How we change the math.
Founders, operators, engineers, VCs. The people who decide whether your product gets bought cannot be reached through promoted posts, because a large share of them pay for an ad-free feed.
The data backs it. Buffer analysed 18.8M posts across 71,000 accounts: the median non-Premium post earned zero engagement, while Premium accounts pull roughly 10x the reach.
Your buyers live behind that paywall. It blocks your ads and it cannot block the accounts they follow.
The only way into their feed is through accounts they already follow. Quote posts, original takes and use-case content from founders, operators and creators, all in the same window. The algorithm reads the engagement velocity, the reply chains and the sourcing signals, and pushes wider.
The first 8 hours seed the climb, then it compounds. Across every AI launch on X we track, the median post does 640K views and the top quarter starts at 1.7M. Ours run higher: TypeSafe AI did 40M from 1,500 followers, Tavus 21.1M from 11,500, and client launches total 200M+ views.
FAQ
Frequently asked questions.
We guarantee nothing, and we publish what every launch did. Across every AI launch on X we track, the median post does 640K views and the top quarter starts at 1.7M.
Client launches sit at the top of that range. TypeSafe AI did 40M views from a 1,500-follower account, Tavus 21.1M from 11,500, and client launches total 200M+ views.
Beyond views, a launch produces inbound: two weeks after Codos launched, the founder reported many VCs and many, many customers. Each case study shows the follower growth and the inbound behind the number.
Kickoff within 24 hours of signing. Most launches go live three to five days later, and a larger brief can take ten or more.
When a date is fixed we can turn a launch around in 48 hours. Initial impressions land within the first few hours of the drop, and performance reports inside 48 to 72 hours.
AI companies, technology companies, and consumer brands with a tech-forward audience. If your buyers are on X in the AI and tech conversation, we're a fit.
We're creators ourselves. We've been building audiences in this space since 2023. Creators write their own copy from our brief, and every paid post carries X's paid partnership label.
How we compare with the other X marketing agencies for tech launches. What a product launch agency does, and when to hire one.
Yes, every time. Every compensated post carries X's paid partnership label. It is an FTC requirement and X's own rule, it is written into every creator brief, and a creator who will not tag does not run in our launches.
There are no exceptions. Why the policy is fixed.
Many distinct audiences receiving it inside a short window, each from an account they already trust, each with an angle written for that specific audience. Distinct audiences matter more than large ones, because ranking systems predict engagement per impression and repeated exposure to the same people performs worse each time. More on viral product launches.
Reaching an audience through the individual accounts that audience already follows, rather than through advertising or a company's own channels. It exists because buyers of technical products are the population most likely to block ads, and a brand account speaking about its own product is discounted automatically. More on creator amplification.
The category produces so many announcements that the announcement itself carries no information. Readers have templates for the three standard AI launches, better model, more autonomy, and funding raised, and skip all three at a glance.
A launch now has to earn attention on something other than existing. More on viral AI launches.
Ready to own the feed?
We take a select number of launches each quarter so every one gets the amplification it needs. We'll map the launch window, shortlist the creators who fit your ICP, and show you the reach math.
Prefer email? Reach us at team@doomers.ai